Google Analytics: WIIFM? (in concept)

What's In it For You? Loads!

Think of Google Analytics as your main dashboard to all your blog posts & sites. 

Imagine this: You get to track in real time all incoming, outgoing visitors, site traffic, sessions, and site activities (clicks) from and into your website. Make use of those advanced features, and all those Google products you need to utilize to give you more efficiency and efficacy in handling your site's data, and so much more! 

This discussion does not include all other additional advanced features you may need, it's out there for you to explore. Plus, there are upgrades for business users with highly complex needs, and I won't be able to cover that from here (lol). A good read would be this: What Google Analytics Benchmarking Means For Businesses, for example

Using Google Analytics can help you make those needed fail-proof decisions in an instant. Think how useful it can be to a small, crawling and evolving site, how much more to a highly complex and structured site/portal! The end result stretches far into limitless possibilities, and this makes it more exciting!

I guess this should work something like this: Google Analytics is your main outer core, or the outer box, (the size of this outer box will depend on your site's potential to grow, but of course, it's dimension continuously grows - theoretically & physically speaking) where you need to implement all concepts and planned ideas about your blog sites. 

But you have to put in mind what specific content you need to work on. As you put in more details, you'll be considering the level of each content, how each of these would affect other ideas you might add in the future. You need to put those concepts into properties - like boxes where you can add in and sort all ideas as they become your blogs, or site details as you continue (a sitemap comes into play in this part as well, though this should vary). 

Before Google Analytics can track all your content, and your soon to be site, you need to initiate a Property Tracking ID. This chunk of number is like a chip, or a tracking number in a shipment if you will, where it can be traced, and observed, with all traffic data that comes in and out of your site. These data are then sorted and processed, which then becomes your detailed report, the information you need so you can change and improve your blog site/website's image over the internet. 

I almost forgot to mention, that as you view these information, you will see all trends: You'll discover what specific topic is a hit, at what age group and demographics it highly favors from, which country and geographic setting your topic reaches out the most to, and if you are a business owner then you will benefit more - tons of processed info are at your fingertips, and I can imagine how amazing that thought process should look like from here!  That's pretty much it, I suppose. 

box within a box concept

So now we have the Tracking ID, that's enclosed within an outer box, or Properties. What's next, you ask? Well, now that you've seen (conceptually) the ever expanding outer box, you need to have another box inside, which also has a potential to grow dramatically in size. These Tracking ID's are now incorporated into your ideas, as these becomes your blog posts, your blog sites, your website, etc. 

Now, you will see that  there will be partitioning or a need to divide and categorize your content as you see fit. These processes goes on a loop every time you add content, but the thought structure is pretty much the same. Bottom line: planning is the key - start with the end in mind. (I need to remind myself that most of the times).